Kardashian Brand Still Going Strong After Kim Kardashian’s Divorce

Last fall, pop culture experts turned sour on the Kardashian brand. “The Kardashian Brand Is Over” and “Kardashian Brand Tarnishing Fast” were headlines in the weeks following Kim Kardashian’s divorce from basketball player Kris Humphries — just 72 days after a wedding that many fans believed was a publicity stunt.

A full fiscal quarter later, however, the Kardashians are still here and their brand appears to be stronger than ever. The experts, it seems, were wrong.

So how did the Kardashians manage to overcome the divorce backlash? It all goes back to their original business model, which they essentially borrowed from a master of faux fame, Paris Hilton. But instead of following in Hilton’s footsteps, the TV-friendly family tweaked the model so as to achieve pop culture longevity. Though it may seem that a Kardashian is constantly in the spotlight, the family knows when to back away from the media. It’s the stars who can’t stop begging for attention that ultimately burn out.

Read More: The Huffington Post